Auto-insurance company, Acceptance, is the go-to for drivers in over 350 neighborhoods. And that’s a lot of people to keep safe. In order to deliver on their commitment of low costs, necessary products and most of all, protection, they needed to be able to directly connect with their customers anywhere, at anytime.
This challenge was met by a full digital re-brand. Development of the website was simple, straight to the point and accessible on any device. And we took it a step further by creating a full mobile app on which customers can easily make payments or report an accident.
Our strategic efforts paid off. Big time. Implementation of a mobile site helped Acceptance Insurance increase their overall conversion rate by 50% and mobile users by a whopping 135%.
Fully responsive design resulted in much better experience for mobile users. The number of new customers signing up from mobile devices has increased significantly.