Fun. Fearless Life Tour
WME Live / COSMO
Cosmopolitan is a publishing conglomerate and the official guidebook for 20 and 30-something women around the globe. And in the spirit of encouraging these ladies to live courageously and kick some ass along the way, the Cosmo team embarked on the 2014 Fun, Fearless Life Tour.
When Cosmo, along with WME, engaged Idea-Loop to design and develop the tour’s promotional site, we decided to create an experience that embodied the cheeky iconic vibe while offering easy access to the entire range of Cosmo’s audience.
We met this challenge, well, fearlessly. We developed the digital site with content presented cleanly for a straightforward user experience, while digital banners, email marketing campaigns and a live social feed directly connected the magazine’s 20 million online readers.
And since Cosmo’s following is as diverse as the women themselves, we incorporated fully responsive navigation across every touch point to make the site readily available to all devices and browsers.
Launch of the tour’s site created a huge buzz across all Cosmo social platforms, enhanced partnerships with Maybelline and Express, and got the word out about mega-guests such as Sophia Ambruso and Kelly Osborne. By the way, you couldn’t get in. Every single show was sold out.
Launch of the tour’s site created a huge buzz across all Cosmo social platforms, enhanced their partnerships with Maybelline and Express, and mega-guests such as Sophia Ambruso and Kelly Osborne. By the way, you couldn’t get in. Every show was sold out. And everyone won.