Oprah Case Study

“Sold-out shows across all cities and
ticket sales of $92 million.”


Oprah’s The Life You
Want Weeekend


WME Live / Harpo


Summer 2014


Design, Development,
eMail Marketing

Media and entertainment conglomerate, Oprah, decided 2015 was the year to get really personal with her 200,000 daily viewers. So she set out on the “Life You Want” tour, a weekend created to inspire women to find their calling and live a powerful life with insight straight from Oprah herself.

When Oprah, along with WME, sought out Idea-Loop to design and develop the tour’s landing page, we knew this site had to live on an interface of innovative development and bold design.

First, we connected hundreds of thousands of Oprah fans by adding in social media, a move that automatically cultivated activity between the brand and its following. Design and development proved to be a balancing act, and we eventually found the perfect combination of modern elements and the iconic Oprah look.

Oprah’s massive following warranted a strategic solution to reach every user, on every browser and every device. With this in mind, we carefully developed all points on the site to enable a flawless user experience across all platforms.

Integration of a well-balanced digital and design strategy connected consumers from all over the nation, leading to sold-out shows across all cities and ticket sales of $92 million.

Responsive Design Creates A Consistent User Experience

Great responsive design and implementation accommodates users of all devices. Mobile UI turns out to be invaluable for attendees of live tour events.

Oprah Case Study